WHO WILL WIN IT THIS SEASON?

With only weeks to go before the Premier League action kicks off, here is some bargain football betting advice for the new season.

Anyone who is looking for a bargain bet on the Premier League will need to look further afield than placing a wager on the 2012/13 champions. Odds are predictably short on the contenders – title holders Manchester City, rivals Manchester United and European champions Chelsea.

However, things get a little more interesting if you’re looking to have a flutter on the relegation places. Unsurprisingly, the three promoted sides, Southampton, Reading and West Ham, are among the favourites to go straight back down.

You will find much longer football betting odds on the likes of Aston Villa, Stoke City and Fulham. Although all three sides finished mid-table last time round, Villa spluttered their way to safety and it is questionable whether Paul Lambert can work the kind of magic he produced at Norwich. Meanwhile, Tony Pulis’ Stoke also stumbled towards the end of the campaign, while Fulham blew hot and cold and look set to lose key striker Clint Dempsey.

So, if you are looking for lucrative Premier League odds, look down, not up. And while there are lots of sportsbooks that will accept your money, football betting at William Hill is the best place for fantastic odds and news on Man City, Man Utd and all the other teams you’re watching.